Launchpad Infrastructure
The Launchpad Landscape
Crypto launchpads vary dramatically in structure, audience, and post-TGE behavior. Understanding the infrastructure type is the first step in evaluating launchpad participation.
| Type | Description | Examples |
|---|---|---|
| CEX Launchpads | Centralized exchange–hosted token sales. High exposure, high competition, often require exchange-native token staking. | Binance Launchpad, Bybit, OKX Jumpstart |
| DEX Launchpads | On-chain token sales via decentralized exchange mechanics. Lower barrier, higher bot competition. | PinkSale, DxSale, Fjord Foundry |
| TON/Telegram Pads | Native TON ecosystem launchpads built for Telegram Mini App distribution. Direct Telegram community integration. | Tonstarter, TONco |
| Solana Pads | High-throughput, low-fee launchpads targeting Solana-native communities. | Meteora, Believe |
| Community Pads | DAO or guild-operated allocation pools. Governance-weighted access. | Various |
| Influencer Allocation Groups | Call group–distributed allocations. Quality highly variable. High fragility risk. | Telegram-native |
What “Telegram Gravity” Means
Telegram gravity is Repute’s term for the organic sustained attention that a project commands within the Telegram ecosystem after its token generation event (TGE).
Most projects generate attention before TGE — driven by airdrop hunting, allocation demand, and promotional coordination. This is not gravity. It is artificial lift.
True Telegram gravity exists when:
- Member count does not collapse 30+ days post-TGE
- Engagement depth (replies, thread participation) persists at meaningful rates
- Creators continue referencing the project independently, without promotional incentive
- New organic members continue joining based on narrative interest, not airdrop eligibility
Gravity is the structural counterpart to price action. Projects with high Telegram gravity have structural support for narrative persistence. Projects without it have only momentum — and momentum dissipates.
Why Not All Launchpads Generate Real Gravity
A launchpad listing does not create Telegram gravity. In many cases, it temporarily destroys it.
The mechanism:
- Allocation hunters join communities exclusively to qualify for token allocations
- Post-TGE, when allocation opportunity is closed, they exit
- Net result: member count spikes pre-TGE, collapses post-TGE
- Community is left with a smaller, structurally weaker residual membership
This pattern is extremely common and highly predictable in the Repute database. The highest-quality launchpad projects are those where community growth continues after the TGE — where the token launch is a milestone, not a ceiling.
Ecosystem Context
Repute’s launchpad intelligence focuses on:
- TON ecosystem: Native integration via Telegram Mini App. The highest structural synergy.
- Solana ecosystem: High-velocity, narrative-driven. Structural fragility common.
- EVM ecosystems: Larger capital base, lower Telegram gravity generally. More CEX-dominated.
- Multi-chain projects: Often present across multiple ecosystems but have shallow Telegram roots in each.
The structural signals that matter — SIS, AVI, NSM, TRI — apply across ecosystems. The thresholds for what constitutes strong gravity differ by ecosystem baseline.